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One of the Largest diversified insurance and financial services organizations – Our client provides a full range of insurance and financial services, including auto, motorcycle, boat, homeowners, life, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services.
Their Customer Analytics team wanted to implement a Business Intelligence system to automate and expand the delivery of customer based business performance metrics. The existing process for producing and delivering these metrics was highly manual in nature, requiring many hours of consolidating information from multiple sources into Excel and Power Point formats for limited distribution to key leaders in the organization.
HARKEN DATA was engaged to focus the effort around creating a prototype reporting system to demonstrate the capabilities of MicroStrategy dashboards and analytics. The desired solution was developed with the following objectives in mind:
By providing both technical and organizational leadership, HARKEN DATA was able to achieve the following results:
The results of this project provided Customer Analytics senior management with the validation that the vision of a Business Intelligence analytics solution was viable in the near term. The demonstration of the prototype showed a wide array of analytic capabilities that a fully functioning dashboard presentation layer could provide. Utilizing MicroStrategy with a dependent data-mart on Teradata, the effort to collect, consolidate and deliver the data necessary for reporting and analysis will be streamlined, allowing for more time to be spent on analysis instead of data collection and distribution. This will allow the client to focus its efforts on understanding the details driving the business in a challenging economic environment. Because of the successful delivery of this prototype, the client has decided to extend the effort to build the prototype into a fully functioning solution and expand the scope of information that the system will contain.