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With the explosion of digital media and content distribution opportunities, daily innovations in consumer and digital technologies, and customers demanding entertainment that meets their personal needs, you must use technology strategically to succeed. Media and entertainment organizations face all the challenges that confront traditional retail industries, such as consumer packaged goods manufacturers and brick-and-mortar retailers. In addition, whether they are a major studio or video game manufacturer, media and entertainment companies need to effectively manage product inventory, marketing and sales, regardless of where their sales actually occur — in stores or online to support either mail and streaming delivery.
As a result, to optimize their distribution models, media and entertainment companies need deep insights into performance in all three sales environments — insights available through media business intelligence. Deploying a proven BI technology solution can help address a wide range of challenges that can assit in improving your bottom line, such as:
At HARKEN DATA, our expertise in media business intelligence allows us to help clients gain insights into all of these areas. We can create streamlined, central repositories of the specific data and metrics that keep you profitable. Whether seeking to navigate the digital media supply chain, optimize your physical supply chain, maximize content licensing opportunities or engage directly with your consumers through targeting of personalized content, HARKEN DATA can help.